BF performed to a star-studded audience in Geneva for the prestigious IWC watch company on Tuesday 17th January. The Top Gun themed extravaganza was organised by IWC Schaffhausen to tell the story of their new Pilot Watches.

The event took place in the immense Palexpo Hall which had been elaborately decorated in the the style of an American military aircraft carrier including a life sized captain’s bridge and a fighter jet with an in-cockpit flight simulator.

IWC Schaffhausen CEO Georges Kern, model Adriana Lima and singer Bryan Ferry visit the IWC Schaffhausen booth during the 22nd SIHH High Jewellery Fair at the Palexpo Exhibition Hall on January 17, 2012 in Geneva, Switzerland. (Photo by The Image Gate/Getty Images for IWC)

Guests included Adriana Lima, Ronan Keating, Ewan Mcgregor, Cate Blanchett, Zinedine Zidane, Luis Figo, Arsene Wenger and Laurent Blanc.